The project targets the 53 ethnic minorities in Ha Giang, Bac Kan, Lang Son, Lao Cai, Lai Chau, Dien Bien, Son La, Yen Bai, Thanh Hoa, Nghe An, Quang Binh, Quang Tri, Binh Dinh, Kon Tum, Dak Lak, Dak Nong, An Giang and Soc Trang provincies, especially ethnic minority groups with fewer than 1,000 members or fewer than 5,000 members in the provinces.

After finishing the project, the plan is expected to build 15 economic development models associated with sustainable tourism development; preserve and promote 20 traditional crafts, 20 festivals; 15 folk games; 30 art groups; ten display houses; build from 200 to 500 tourism cultural products; organise 20 training courses on tourism skills for ethnic people; open five tours and five cultural events which will attract from 5,000 to 1 million visitors per destination each year.

The project aims to promote Party and State policies on ethnic minorities, as well as promote the cultural heritage of all ethnic minority communities to international friends.

It also hopes to enrich the cultural identities of Vietnam and consolidate national solidarity and patriotism among ethnic groups, in the process of promoting industrialization, modernization and international integration.