The festival gathered nearly 600 Cham athletes, actors and actress from 11 localities and thousands of people from Cham, Kinh, Hoa, Khmer ethnic minority groups in An Giang and neighbouring provinces. 

The three-day event aims to promote the cultural values of Cham people to both domestic and foreign visitors. It also reflected the attention of the Party and State to the preserving and developing Cham people amidst the international integration trend. 

According to Deputy Minister of Culture, Sports and Tourism Huynh Vinh Ai, the event is a chance for Cham artists, artisans and dignitaries to meet, exchange and share experience in conserving and promoting the cultural identity of Cham people in the community, strengthening the national solidarity bloc. 

Festive activities during the event include Cham folk art performances, costume shows, traditional festivals, food introduction, and sport competitions. 

A conference on Cham culture in the national construction and development will also be held. 

The Cham group has a population of about 130,000, who mainly live in the southern central provinces of Ninh Thuan, Binh Thuan, Binh Dinh, Phu Yen, and southern provinces of An Giang, Dong Nai, Tay Ninh and Ho Chi Minh City./.